BMW X6 2011

BMW X6 2011

Here’s what Alex Taylor III, a senior editor-at-large for the website, wrote about the 2011 BMW X6 — the surprisingly poor seller:

“The X6 is marketed as a ‘sports activity coupe’ that combines the attributes of an SUV (high ground clearance, all wheel drive large wheels and tires) with the stance of a coupé (bold styling, dramatic sloping roof).”

BMW sales are hot, but buyers are apparently confused by the concept, put off by the chunky styling, or deterred by the high price — close to $100,000 for the turbocharged M version. So far this year, BMW has sold just 1,559 of them versus more than 10,000 of the more conventional X5.”